BENCH SPRING 2011 CAMPAIGN
The Chronicles of Bench tells stories from key moments along the brand's timeline. The twist is that the stories are ridiculous, and clearly untrue. This is a nod to the fact that so many fashion brands claim to be the most authentic, when in reality these claims are exaggerated at best. In the world of fashion everyone is trying to out-pose everyone else. Bench are prepared to have a little fun and make a feature of it, highlighting the brand's core function, making real clothes for real people.
HISTORY OF THE BRAND
It all started in Manchester in the dynamic late 80s, a time of thriving youth subcultures; skateboarding and bmxing were on the rise and the 'madchester' music scene was about to take the world by storm. Bench was at the heart of this energetic, exciting time, taking its inspiration from the people around it to make innovative, relaxed clothing, purpose built for the urban world they lived in. Back then Bench was a brand worn by people whose sole purpose was to wait for the weekend and go out in style. Office workers whose primary mode of self-expression was the person they became in the middle of a field surrounded by thousands of their peers. A stuffy pub that closed at 11 o'clock was simply not a big enough stage. This generation was the first to want to 'large' their weekend. This generation paved the way for mainstream UK culture. And Bench is still at the very heart of that volatile energy. These strong roots and this energy now resonate globally, with presence in over 30 countries. From their humble beginnings to our global status, they've stayed relevant and true by constantly striving to create innovative, fashionable clothes inspired by real people and the real lives they lead. And they still support these vibrant cultures to this day. Music and laughter is the lifeblood of our consumers, and us too. They are present in iconic and eclectic music festivals, clubs and events worldwide, bringing the dynamic Bench energy to people in their moments.
